2013 has been another bumper year for MillaMia in this region. The Limited Edition colours proved very successful as we suspected they would be. It is interesting how different regions have subtly different tastes meaning some of our books and colours are more popular in some regions and others in other countries. The most modern and bright of our books and colours have always done well in Australia and I think this was why the brights of Lime and Cobalt were such a hit. Many of our retailers in Australia are also leading the charge with forward thinking social media marketing and knit-a-longs and Ravelry use. I was thrilled to be interviewed by Suzy Hausfrau in Australia for her first ever podcast – have a listen here if you missed it. Equally the knit along organised by Alix of Threads & More using the Stephen West's Safety Scarf pattern and Lime was a great idea to introduce this new shade to their customers.
We have been thrilled that MillaMia has started to make
inroads into Germany as well. It is a nation of avid knitters and we are
building up a loyal following through our relationship with a few key shops
including Wolle Roedel, Garnwelt and Mein WollShop. Helena even designed a special
collaboration project in 2013 with Wolle Roedel to help introduce the brand to
their customers – which was a fun process working with new yarns and
pattern writers. We cannot thank Ellen Jacoby and her team from Wolle Roedel
enough for their support and look forward to more collaborations in the future.
2013 also saw us finalise the arrangement we have with Christophorus Verlag and
we are thrilled to announce that they will be publishing our book Wonderland in
German in 2014 as a result. 2013 also saw us continuing to supply the Slovenia,
the Netherlands and Belgium and introducing sales channels in France too.
|MillaMia collaboration with Wolle Roedel|
So many thanks again to Kirsten, the team from Classic Elite and Nordic Yarns and Maja and Max in the UK for their help with all our European customers. Looking forward to 2014 together!
(posted by Katarina)